Amateurallrue: The Rise of Raw Authenticity in the Digital Age
Over the past decade, digital culture has undergone a dramatic transformation. Social platforms once rewarded perfection—high-resolution visuals, carefully scripted captions, and brand-ready aesthetics. Influencers built entire careers around polished identities, and audiences were conditioned to expect professional-level presentation from everyday creators. However, as digital environments became saturated with curated personas, a new behavioral pattern began…
